Radio ads we produced for national ad campaign for Vermont-based groSolar, a solar installation and distribution company. Click the play button to hear ads. CLOSE THESE ADS
When the United Negro College Fund was celebrating its 50th anniversary it came to agency Young & Rubicam, creators of the famous “A Mind is a Terrible Thing to Waste” campaign.” The goal was to find a genuine voice that would add authenticity and believability to the promise. Working with poet Maya Angelou and actually rewriting parts of her famous poem, “I Rise,” mixed with footage of volunteers from Spellman and Morehouse Colleges in Atlanta created the desired result.
The Coca Cola Company had spent millions in support of charitable activities around the world, but did little to promote their good work. Spots that portrayed Coke’s support of healthy lifestyles, like this English Soccer commercial, helped tell the story in an unassuming way, while strengthening the company’s reputation among employees, consumers, and on Wall Street. CLOSE THIS VIDEO
Simple metaphors work. When San Diego-based Peregrine Systems did their first television commercial they wondered how to make something as abstract and hard to visualize as corporate software solutions seem interesting. Using the simple symbol of ball passing, and choreographing an ensemble of dancers, seems to have done the trick in this award-winning commercial.
World War Two Battle Monument. When using celebrity endorsers its always good to consider whether or not they embody the attributes of the brand they are promoting. In the case of the WW2 Battle Monument, actor Tom Hanks had just appeared in Saving Private Ryan, and for millions of Americans his role personified veterans of the era. His spot, and the tagline, “Its time to say thank you,” led to the successful multi-million dollar fund raising effort and ultimate building of the long overdue memorial honoring what many call ‘The greatest generation.’
A few years ago national security threats in the form of increased counterfeit money, both here at home and in countries around the world that depend on U.S. currency, forced the Bureau of Engraving to take action. Adding subtle new dye tints and some security tools to our bills, they created an answer that was safer, smarter and more secure. Commercials like this one showed the new features in a fun, easy to understand way and, within months, millions of Americans knew and trusted the New Color of Money. CLOSE THESE VIDEOS
Research showed that private banking clients are avid collectors. So we used that fact in the ads we created to tell the UBS story. We also placed the ads in specialty magazines that attracted those kind of readers. People read what interests them. Sometimes it can be an ad! CLOSE THESE IMAGES
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Clients want investment banking advice from those who know them and can make a decision without having to consult “the home office.” In the case of UBS we used teams of specialists in the US who were able to offer Swiss banking with Wall Street style. CLOSE THESE IMAGES
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The use of metaphor is as old as advertising itself. In the caae of GE Finance we used stock photography that grabbed the reader’s attention. CLOSE THESE IMAGES
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Opening an office in a new town isn’t always earth shattering news. But creating an image that catches attention makes folks take notice. CLOSE THESE IMAGES
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In this series of whimsical ads, Societe Generale from France wanted to let customers in the U.S. know that they spoke their language and would be an interesting option to the more traditional alternatives. CLOSE THESE IMAGES
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